Magnite’s audience research  “Decoding the Connected Indonesian Consumer” with Milieu Insights dived into key consumer media behavior and ad preferences in Indonesia to inform marketers on the best way forward. 

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms.

Matthew, our senior manager of advanced solutions, takes us through a typical day in his life. 

The research finds that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV.

Streaming TV is the future of television in LATAM. Viewers have embraced the ability to watch streaming content anytime and across screens.

Enriching bid requests across omnichannel inventory with contextual and behavioral signals is key to addressability now and in the future.

As privacy by default has become the new normal, media owners are uniquely positioned to take ownership of audience relationships. Learn how to develop your supply-side data strategy to improve ad monetization and increase revenue.

In search for simplified media buying in a shifting landscape buyers are leveraging powerful data and efficient workflows to succeed.

At Magnite Connect Indonesia, hundreds of industry professionals gathered to hear experts on topics from reaching the omnichannel consumer, unlocking the value of data and leveraging OTT’s rising popularity in the post analogue switch-off world. 

The research finds that 78% of TV viewers in the Nordics are watching streaming TV and that it is now the most-watched form of TV in Denmark, Finland, Norway, and Sweden.