Magnite is the first SSP to share traffic shaping data with Greenbids to help inform efficient ad selection.

Marketers can now layer KERV’s portfolio of AI-powered interactive and shoppable video capabilities across Magnite’s omnichannel inventory from leading publishers.

Demand Manager’s new tools revolutionize PG and PMP deal management.

Centralizing all programmatic deals through Magnite provides advertisers with more efficient access to Blitz’s diverse audience NEW YORK- September 3, 2024 – Blitz, a premier analytics platform offering real-time insights, stats, and improvement tools for gamers, has selected Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, as its preferred SSP. This builds on a […]

Magnite spoke to leaders from True Digital, South China Morning Post and Publicis Media Precision to explore what’s next for data-driven advertising in a rapidly evolving identity landscape in the APAC region.

In the face of a number of market shifts – including the deprecation of third party cookies, the power of contextual-based identity solutions, and increasing demand for privacy respecting ads – ad routers can deliver enhanced, privacy compliant and effective custom ad experiences that can help generate higher yields.

Hear about Primis’ ambitions to make sustainability a key part of organizational standards with efforts such as the Sustainable Stream initiative

In a conversation with Narimi Horiuchi, Digital Ad Sales Manager at Sapporo Beer, we discussed the value and role of live-streaming for brands, including the importance of targeting, timing and creativity in driving ROI and opportunities to maximize advertising in Japan’s live streaming space.

In a conversation with Stephan Beringer, chief executive officer at Mirriad, he tells us how Mirriad’s platform digitally inserts brands into content in post-production.

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.