Press
Magnite Appoints David Buonasera to Chief Technology Officer
Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising platform, today announced the appointment of David Buonasera as its Chief Technology Officer.
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Press
Magnite’s Audience Activation Solution Expands Into India and Southeast Asia
Magnite Audiences empowers publishers to unlock the full value of their audiences while enabling brands to connect with them at scale Singapore & Mumbai – December 17, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced the expansion of Magnite Audiences and its debut in India and Southeast Asia. The solution empowers publishers […]
Press
Magnite Strengthens Partnership with Samsung Ads to Power Programmatic Advertising on Samsung TV Plus in Southeast Asia
Advertisers can now buy Samsung TV Plus inventory programmatically in Singapore, the Philippines, and Thailand through Magnite Singapore, January 15, 2024: Magnite (Nasdaq: MGNI), the largest independent sell side advertising company, announced it has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand […]
Case Studies
Direct Connect Increases Performance for Havas’ Meaningful Marketplaces
Magnite joined forces with Havas Media by providing the solution to power a “Meaningful Marketplace” client campaign.
Blog
A Privacy-centric World: Data-driven Advertising’s Future in Asia
Magnite spoke to leaders from True Digital, South China Morning Post and Publicis Media Precision to explore what’s next for data-driven advertising in a rapidly evolving identity landscape in the APAC region.
Blog
Day in the Life: Evan Hurrell, Director, Strategic Partnerships
Evan, our director of strategic partnerships, takes us through a typical day in his life in Magnite’s Broomfield, Colorado, office.
Blog
Day in the Life: Tasha Kaur, Head of Operations, Asia
Tasha, our head of operations in Asia, takes us through a typical day in her life.
Case Studies
Magnite and Nestlé Dentsu Indonesia Boost Ad Performance for Milo and Nescafe with Maximum Brand Exposure on Premium Streaming Platforms
Milo Indonesia wanted to celebrate its 50th Anniversary in Indonesia and generate brand awareness. Magnite, together with agency Dentsu Indonesia, launched a programmatic roadblock campaign across Indonesia’s premium streaming platforms Viu, Vidio and WeTV, enabling the brand to gain 100% share of voice (SOV) for maximum exposure. Download the case study to discover how Magnite […]
Blog
Advertising Consumer Goods and the OTT Advantage in Indonesia
Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.
Blog
How Brands Can Tap into the New Era of Ad-Supported Streaming in Japan
In Magnite’s 2023 report, “The Rise of Ad-Supported Streaming Services”, we see that streaming television in Japan has reached critical mass.