[…] penetration and affordable data plans will also continue to drive growth. “We will probably see a consolidation of devices such as set-top boxes and broadband as technology evolves and telco data plans drive higher data consumption,” says Vignesh Narayanan, CEO at Airtel Ads.  “With 5G, this will also accelerate high-quality TV viewing through these […]

[…] of understanding hybrid viewing, the value of CTV audiences, and how as a digitally enabled channel, CTV lends itself well to programmatic trading. As TV continues to evolve, we’re seeing the rise of AVOD and FAST services, with adtech enabling streaming publishers and smart TV manufacturers to transform the way they build their ad […]

TVNZ engaged Magnite as their exclusive SSP for all programmatic video deals. With Magnite’s help, the business evolved its technology and scaled domestic and international demand across its on-demand and live content – helping them boost programmatic revenue, while still delivering a premium user experience for their audiences. Key milestones: Delivered an enhanced user […]

[…] advertising experience to provide more value to the user. What do you think the future of FAST services holds? We believe FASTs will continue to mature and evolve as they have done over the past few years, in part due to changing consumer demands and shifting viewing patterns, as well as increased saturation in […]

[…] in its future state. Ultimately, that success will be centered around building a new advertising foundation that has transparency, privacy and security at the center, and will need to evolve to meet consumer expectations and legislation requirements. A better identity model will be achieved when the consumer is at the core of everything companies build.

[…] woman that i’ve had the opportunity to work closely with has taught me something about who I want to be next. I’m constantly looking for ways to evolve to be a better version of myself and I have countless women to thank for being the models I build myself upon.   When has someone stood […]

[…] clients can rest assured that to ensure publishers’ holistic yield management is prioritized, SpringServe will continue to be demand-agnostic. Today’s media owners need software and solutions that evolve as quickly as they do and we are confident that bringing on SpringServe will better equip Magnite to fulfill that need. I’m excited to welcome the […]

[…] Aksman, President & Founder of Brightline, discusses how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so. As streaming evolves and technology becomes more advanced, there is a greater degree of flexibility in the different types of interactive and dynamic ad units available to advertisers. The […]

[…] was often not the case and when it was, it was poorly articulated to consumers. The deprecation of third-party cookies is an opportunity for the industry to evolve and re-centre identity on privacy and user experience. The opportunity It can be difficult to sift through the noise of what can often be a fragmented […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings:  There is widespread adoption of CTV streaming platforms across Brazil, Argentina, and Mexico. Across the three markets, 91% of respondents said they tune into […]