Hear about how IBM Watson is helping publishers diversify revenues, using AI technology to improve ads and KPIs, and reducing biases in ads.

Streaming TV is watched by more viewers than any other form of television in the Nordics. This shift away from traditional TV shows no signs of slowing.

The research finds that 78% of TV viewers in the Nordics are watching streaming TV and that it is now the most-watched form of TV in Denmark, Finland, Norway, and Sweden.

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today unveiled its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5.”

Magnite caps off its merger by rebranding its two programmatic product offerings.

Canvas Worldwide discusses how SPO and programmatic tech is helping them to resolve key challenges and deliver value for their clients.

Magnite is excited to offer integrations for CTV via Magnite’s CTV ad server, SpringServe, with The Trade Desk’s OpenPath and Yahoo’s Backstage, giving DSPs and platform clients seamless access. 

Magnite (NASDAQ:MGNI), the world’s largest independent omnichannel sell-side advertising platform, today reported growth across Asia, delivering a 23% increase from H1 2021 to H1 2022 across its platform compared with the overall APAC digital advertising market’s expected 12% growth in 2022, according to Magna Global.

Magnite’s Match technology is paving the way for brands and publishers to activate their own first-party data on their own terms and unlock greater value for their content. 

In search for simplified media buying in a shifting landscape buyers are leveraging powerful data and efficient workflows to succeed.