[…] Aksman, President & Founder of Brightline, discusses how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so. As streaming evolves and technology becomes more advanced, there is a greater degree of flexibility in the different types of interactive and dynamic ad units available to advertisers. The […]

[…] penetration and affordable data plans will also continue to drive growth. “We will probably see a consolidation of devices such as set-top boxes and broadband as technology evolves and telco data plans drive higher data consumption,” says Vignesh Narayanan, CEO at Airtel Ads.  “With 5G, this will also accelerate high-quality TV viewing through these […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings: Reach that rivals broadcast: There is widespread adoption of both SVOD and AVOD streaming platforms in Mexico. 92% of respondents use a streaming service […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings: Reach that rivals broadcast: There is widespread adoption of both SVOD and AVOD streaming platforms in Argentina. 81% of respondents use a streaming service […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings: Reach that rivals broadcast: There is widespread adoption of both SVOD and AVOD streaming platforms in Brazil. 91% of respondents use a streaming service […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings:  There is widespread adoption of CTV streaming platforms across Brazil, Argentina, and Mexico. Across the three markets, 91% of respondents said they tune into […]

[…] Magnite has you covered. If you want to understand the dynamics of the media buying industry, DFAD has you covered. Streaming has changed the media landscape. Media evolves rapidly – you’ll be surprised at what you can learn once you just jump in.  Whether you come from finance, fashion, or whatever walk of life […]

Here’s a breakdown of CTV and audio programmatic’s similarities and differences — and how their crossover can be used to improve audio media planning to achieve more efficient and impactful outcomes.

Discover how Adasta Media leveraged Magnite’s Demand Manager A/B testing tool to automate Prebid wrapper optimization and increase revenue.

. Content and ad creative metadata has a key part to play in ad serving innovations such as SpringServe’s BingeWatcher product, which automates the creative review process to improve ad experiences and drive campaign success.