Streaming TV is watched by more viewers than any other form of television in the Nordics. This shift away from traditional TV shows no signs of slowing.

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today unveiled its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5.”

[…] to collectively as ‘EU5’ Percentages shown are an aggregate of EU5 (all markets) unless stated otherwise. Download the EU5 Report Streaming TV Viewership Continues to Grow and Evolve Streaming TV is now watched more than any other form of television in the EU5. With the expansion of streaming offerings and a continued rise in […]

[…] the Prebid Server committee, giving us insight and knowledge needed on how to bring the most value to Prebid Server moving forward. As the industry continues to evolve, with less reliance on third party cookies and no less momentum to steer away from walled gardens, Prebid Server will provide the transparency, features, and control […]

[…] Magnite has you covered. If you want to understand the dynamics of the media buying industry, DFAD has you covered. Streaming has changed the media landscape. Media evolves rapidly – you’ll be surprised at what you can learn once you just jump in.  Whether you come from finance, fashion, or whatever walk of life […]

[…] premium video buys are done through programmatic, and premium brands see the effectiveness,» said Buxton. «Enabling programmatic to compete better with direct-sold campaigns is something that has evolved in the US and EMEA through technology advancement enabling unified ad decisioning, and its adoption is not at that level yet in Asia.» Collaboration across players […]

Magnite (NASDAQ:MGNI), the world’s largest independent omnichannel sell-side advertising platform, today reported growth across Asia, delivering a 23% increase from H1 2021 to H1 2022 across its platform compared with the overall APAC digital advertising market’s expected 12% growth in 2022, according to Magna Global.

Hear about how IBM Watson is helping publishers diversify revenues, using AI technology to improve ads and KPIs, and reducing biases in ads.

[…] partners that can provide the tools and controls to compliantly categorize, curate and activate their audience data now and in the future as the market continues to evolve. Automated categorization provides the basis for audience analytics, contextual intelligence, and more intelligent audience curation and segmentation. Leveraging those insights with machine-driven audience segmentation tools can […]

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, has released new research, “Live and Kicking: An In-Depth Look At Live Streaming” that found broad adoption of live streaming TV among OTT and CTV viewers across all age groups in Australia and New Zealand along with high receptivity to advertising.