Magnite announced that Tennis Australia has selected Demand Manager as their Prebid header bidding wrapper solution.

Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.

To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.

With so much fragmentation within the CTV and OTT space, content object signals have emerged as a game-changer for buyers seeking to navigate the evolving landscape. We’ve previously outlined the importance of content object signals and the challenges involved with sharing such signals. As media owners increasingly embrace and expand the availability of content object […]

Demand Server streamlines publishers’ integration with Prebid Server with the control, insights and optimization tools to grow ad revenue.

Discover how using first party, seller-defined strategies prepares publishers for SPO that focuses on optimization and strategic partnerships.

Magnite is undertaking several initiatives to ensure that our evolving employee base is truly representative of our broader community.

Machine Learning Wrapper Optimization, Demand Manager’s new feature, gives publishers the tools to better optimize wrapper settings.

Magnite announces an expanded suite of measurement partners across EMEA to equip buyers and sellers with the appropriate tools to streamline omnichannel measurement activation.

Here’s a look at how Magnite works with various publishers to help them scale and monetize their inventory in the surging streaming market.