Here are five practical, tangible tips on what brands can do now to prepare for a cookieless future.

Find out more about how publishers can forge more intelligent, direct paths to buyers with 1st party data and models such as seller defined audiences.

Read about how buyers benefit from curated access to quality DE&I publishers and approved third-party data providers of DE&I audiences.

In a time of limited face-to-face contact, CTV saw a rapid uptick across all demographics as a preferred source for content.

We surveyed 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found these key takeaways about CTV in Europe.

2020 was a year like no other – and the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption in Germany.

Find out how buyers can translate election buzz into political advertising success from Magnite, Spectrum Reach, and Powers Interactive.

Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.

Here’s a breakdown of CTV and audio programmatic’s similarities and differences — and how their crossover can be used to improve audio media planning to achieve more efficient and impactful outcomes.

We spoke to Essio Floridi, senior director of sales and operations at Samsung Ads LATAM, about the booming CTV market in the region, the challenges and opportunities for Samsung TV Plus, and how programmatic plays a crucial role in maximizing its potential.