We surveyed 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found these key takeaways about CTV in Europe.

In a time of limited face-to-face contact, CTV saw a rapid uptick across all demographics as a preferred source for content.

2020 was a year like no other – and the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption in Germany.

Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.

Here’s a closer look at streaming’s sports playing field and why measurement is the ultimate game-changer.

Yesterday, Spotify announced its new Spotify Ad Exchange (SAX) and named Magnite as a global partner for its programmatic offering. Magnite’s SpringServe will be integrated into SAX to power omnichannel advertising across audio, video, and native display for millions of people across the US, Canada, Europe, Australia, New Zealand, India, Singapore, Brazil, and Mexico. Pressing […]

Prebid Analytics offers deep insights into bidder performance, auction efficiency, and revenue to optimize Prebid setups and maximize yield.

Magnite’s self-service buying solution enabled Cross Screen Media to drive incremental reach during the 2024 election WASHINGTON DC – March 19, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced an expanded partnership with Cross Screen Media following a successful 2024 election cycle. The adoption of ClearLine, Magnite’s self-service buying solution, helped […]

CTV market is moving to first-price auctions. Here’s what buyers should know.

To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.