Find out more about how publishers can forge more intelligent, direct paths to buyers with 1st party data and models such as seller defined audiences.

Tips for holiday advertising campaign success, navigating consumer trends, curated inventory, targeting options, new ad formats, and more.

A better identity model will be achieved when the consumer is at the core of everything companies build.

Hear about how LiveRamp’s identity framework is helping solve industry challenges, the importance of first party data, and the future of measurement

Hear about how IBM Watson is helping publishers diversify revenues, using AI technology to improve ads and KPIs, and reducing biases in ads.

More and more marketers are activating their upfronts buys programmatically.

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

It is important to understand your audience to effectively target and measure advertising campaigns.

Broadcaster to leverage Magnite Streaming and SpringServe to test new opportunities for monetising its inventory Paris, France – September 10, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced it will work with TF1 PUB, French leading video advertising network, to streamline access to the broadcaster’s programmatic demand. Magnite joins TF1 PUB’s […]

Here’s how buyers can navigate the realm of OLV inventory, particularly in the wake of the IAB’s amended Video Ad Format Guidelines.