Our CTV in UK research surveyed over two thousand people, to identify the shift in peoples’ viewing habits across the region.

Magnite announced that Tennis Australia has selected Demand Manager as their Prebid header bidding wrapper solution.

Magnite is the first SSP to share traffic shaping data with Greenbids to help inform efficient ad selection.

Discover how SpringServe’s Tiles solution allows media owners and advertisers to harness the power of the TV home screen.

Discover the key questions to consider when appraising video ad servers’ ability to provide transparent and quality ad experiences.

In the face of a number of market shifts – including the deprecation of third party cookies, the power of contextual-based identity solutions, and increasing demand for privacy respecting ads – ad routers can deliver enhanced, privacy compliant and effective custom ad experiences that can help generate higher yields.

On the second day of Advertising Week New York 2022, Insider Inc. reporter Lara O’Reilly sat down with SVP, Advertising Sales at FuboTV, Lynnette Kaylor, General Manager at SpringServe, Joseph Hirsch, and Chief Revenue Officer at Loop Media, Bob Gruters, to discuss why their companies are hyper-focused on providing users with great ad experiences.

Yael brings over 20 years of experience across both markets to the role, having most recently served as Magnite’s Managing Director, New Zealand.

Content object signals can fuel efficient and effective programmatic CTV buying for buyers that can positively impact yields for media owners.

Here’s a breakdown of CTV and audio programmatic’s similarities and differences — and how their crossover can be used to improve audio media planning to achieve more efficient and impactful outcomes.