Magnite Audiences empowers publishers to unlock the full value of their audiences while enabling brands to connect with them at scale Singapore & Mumbai – December 17, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced the expansion of Magnite Audiences and its debut in India and Southeast Asia. The solution empowers publishers […]

Advertisers can now buy Samsung TV Plus inventory programmatically in Singapore, the Philippines, and Thailand through Magnite Singapore, January 15, 2024: Magnite (Nasdaq: MGNI), the largest independent sell side advertising company, announced it has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand […]

Magnite joined forces with Havas Media by providing the solution to power a “Meaningful Marketplace” client campaign.

Magnite spoke to leaders from True Digital, South China Morning Post and Publicis Media Precision to explore what’s next for data-driven advertising in a rapidly evolving identity landscape in the APAC region.

Evan, our director of strategic partnerships, takes us through a typical day in his life in Magnite’s Broomfield, Colorado, office. 

Tasha, our head of operations in Asia, takes us through a typical day in her life.

Milo Indonesia wanted to celebrate its 50th Anniversary in Indonesia and generate brand awareness. Magnite, together with agency Dentsu Indonesia, launched a programmatic roadblock campaign across Indonesia’s premium streaming platforms Viu, Vidio and WeTV, enabling the brand to gain 100% share of voice (SOV) for maximum exposure. Download the case study to discover how Magnite […]

Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.

In Magnite’s 2023 report, “The Rise of Ad-Supported Streaming Services”, we see that streaming television in Japan has reached critical mass.

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.