Clara, our account manager on the buy side in LATAM, takes us through a typical day in her life in Magnite’s São Paulo, Brazil office. 

At New York’s Advertising Week, Magnite took center stage, participating in a range of panel discussions on how audience behaviors, evolving technologies, and new industry standards are driving digital’s next era. Here are standout insights from AdWeek 2023.

Machine Learning Wrapper Optimization, Demand Manager’s new feature, gives publishers the tools to better optimize wrapper settings.

BingeWatcher is SpringServe’s proprietary creative scanning product that assigns specific creative metadata attributes to each ad after scanning it, downloading it and analyzing it. The creative metadata we assign to each creative can be classified in three broad categories.

Jessica, our director of product management, takes us through a typical day in her life in Magnite’s New York office. 

The majority of ad-supported viewers trust ads on TV and streaming services, and more than half remember ads most within those environments

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled its latest research study “The Rise of Ad-Supported Streaming Services: An In-depth Look at Viewers’ Changing Habits in Japan.”

Content object signals can fuel efficient and effective programmatic CTV buying for buyers that can positively impact yields for media owners.

Over the past few years, streaming services have seen tremendous growth, driven by the popularity of ad-supported content.