BingeWatcher is SpringServe’s proprietary creative scanning product that assigns specific creative metadata attributes to each ad after scanning it, downloading it and analyzing it. The creative metadata we assign to each creative can be classified in three broad categories.

Jessica, our director of product management, takes us through a typical day in her life in Magnite’s New York office. 

The majority of ad-supported viewers trust ads on TV and streaming services, and more than half remember ads most within those environments

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled its latest research study “The Rise of Ad-Supported Streaming Services: An In-depth Look at Viewers’ Changing Habits in Japan.”

Content object signals can fuel efficient and effective programmatic CTV buying for buyers that can positively impact yields for media owners.

Over the past few years, streaming services have seen tremendous growth, driven by the popularity of ad-supported content.

The research finds that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV.

Demand Server streamlines publishers’ integration with Prebid Server with the control, insights and optimization tools to grow ad revenue.

Magnite sat down with industry experts from The Trade Desk, WeTV iflix and iQIYI to discuss the future of the AVOD model.