Magnite’s C-Suite series provides a unique opportunity to gain firsthand perspectives on critical industry trends and strategic initiatives shaping Magnite’s core values and future. 

With so much fragmentation within the CTV and OTT space, content object signals have emerged as a game-changer for buyers seeking to navigate the evolving landscape. We’ve previously outlined the importance of content object signals and the challenges involved with sharing such signals. As media owners increasingly embrace and expand the availability of content object […]

Ranker saw a 5% increase in spend after implementing automated wrapper management feature NEW YORK – August 1, 2024 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the […]

Here’s how buyers can navigate the realm of OLV inventory, particularly in the wake of the IAB’s amended Video Ad Format Guidelines.

Marketers can now layer KERV’s portfolio of AI-powered interactive and shoppable video capabilities across Magnite’s omnichannel inventory from leading publishers.

Partnership provides advertisers access to new ultra-premium TV inventory SINGAPORE – April 10, 2024 – Hoppr, a CTV platform delivering premium TV ad space with a “first in market” guaranteed view, today announced they are working with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to provide local buyers access to a new type […]

Here are some insider tips for political agencies and advertisers to employ this election cycle to use a fragmented CTV market to their competitive advantage.

Buyers using Mediaocean’s Prisma Platform will have turnkey access to CTV and OLV supply via Magnite’s ClearLine solution NEW YORK – March 14, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Mediaocean, the mission-critical platform for omnichannel advertising, today announced an exclusive partnership to bring deeper automation and greater supply path […]

Magniteが発表した2023年のレポート「広告付きストリーミングサービスの拡大」では、国内のストリーミングサービスのテレビ視聴が、格段に普及しているという実態をご紹介しています。

Advertisers Can Now Programmatically Reach TV Viewers Who Are Actively Shopping with Their Second Screen Redwood City, CA – May 22, 2024 – Shopsense AI announced today that it is partnering with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to launch programmatic advertising across its retail media platform. TV shows, movies, sports, and […]