Hear from Initiative’s Carl Strum to learn how contextual data and content object signals are impacting CTV/OTT ad buying strategies.

Discover how 51ToCarbonZero empower a sustainable media industry through innovative tools, expert advisory, and collaboration.

Magnite’s political offering delivers scale and efficiency for buyers.

Programmatic Buying with Household-Level Targeting Comes to Cable

Control Center helps publishers save time and grow revenue with Prebid in three ways.

Here are some insider tips for political agencies and advertisers to employ this election cycle to use a fragmented CTV market to their competitive advantage.

Advertisers Can Now Programmatically Reach TV Viewers Who Are Actively Shopping with Their Second Screen Redwood City, CA – May 22, 2024 – Shopsense AI announced today that it is partnering with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to launch programmatic advertising across its retail media platform. TV shows, movies, sports, and […]

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV

Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.