Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

What led OneFOX to be able to streamline the buying process across all formats, particularly long-form, streaming video.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced it has entered into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform.

Magniteが発表した2023年のレポート「広告付きストリーミングサービスの拡大」では、国内のストリーミングサービスのテレビ視聴が、格段に普及しているという実態をご紹介しています。

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

More and more marketers are activating their upfronts buys programmatically.