Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

株式会社PORTO代表取締役 吉田 大樹氏との対談。ユーザーへの適切なコンテンツ配信から効果測定まで、PORTO DSPが日本のライブストリーミングインベントリにもたらすブランド価値について紹介します。

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

What led OneFOX to be able to streamline the buying process across all formats, particularly long-form, streaming video.

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced it has entered into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform.

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Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?