Machine Learning Wrapper Optimization, Demand Manager’s new feature, gives publishers the tools to better optimize wrapper settings.

Solution enables video publishers to more intelligently integrate programmatic campaigns into their primary ad server NEW YORK – (March 3, 2022) – SpringServe, the leading independent TV ad serving platform, today announced the launch of BidLink. Bidlink is designed to communicate with a publisher’s primary ad server to send dynamic programmatic demand insights from integrated […]

As the gap closes between time spent with and ad spend on digital video, SpringServe’s Managed Partner Program (MPP) is enabling publishers to easily embrace and grow the programmatic video opportunity through world class ad serving tech, demand activations and complete account management.

Control Center helps publishers save time and grow revenue with Prebid in three ways.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.

The majority of ad-supported viewers trust ads on TV and streaming services, and more than half remember ads most within those environments

Enriching bid requests across omnichannel inventory with contextual and behavioral signals is key to addressability now and in the future.

At Magnite Connect Indonesia, hundreds of industry professionals gathered to hear experts on topics from reaching the omnichannel consumer, unlocking the value of data and leveraging OTT’s rising popularity in the post analogue switch-off world. 

Here’s a breakdown of CTV and audio programmatic’s similarities and differences — and how their crossover can be used to improve audio media planning to achieve more efficient and impactful outcomes.

Discover how Samsung Ads capitalize on the power of programmatic through the GroupM Premium Marketplace, powered by Magnite.