As niche streamers continue to build viewership and momentum, here’s why advertisers should take note. 

BidLink solution within Magnite’s SpringServe ad server to support WeTV in scaling programmatically Singapore – December 3, 2024 – Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that WeTV has selected Magnite’s ad tech stack to enhance monetisation of its video inventory. WeTV will leverage the BidLink solution within Magnite’s SpringServe ad server […]

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

Hear from VP of Data Science at Rise, Noa Keydar, on how Artificial intelligence and unique demand sources are fueling programmatic success.

An integrated SSP and ad server approach delivers transparent, efficient, and performant access to inventory for buyers, support controls for sellers, and powers thoughtfully crafted ad experiences for consumers.

New solutions like Universal IDs and ID “Bridging” are emerging in this cookieless future – however, these new solutions bring challenges around transparency and responsible application.  

We caught up with Katya Shkolnik, head of partnerships at Future Today, to chat about how Future Today’s userbase has grown as CTV audiences skyrocket, putting an importance on acquiring content. Shkolnik also shared her thoughts on what makes a great CTV experience — including an emphasis on content — and the significance of contextual […]

Hiroki Yoshida, CEO at PORTO Inc., shares how PORTO DSP brings greater brand value across live streaming inventory in Japan, from delivering relevant content to users to measuring effectiveness.

Magnite’s custom technology solutions will streamline access to the largest audio and podcast publisher in the U.S. 

Discover the key questions to consider when appraising video ad servers’ ability to provide transparent and quality ad experiences.