SXSW Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences to Attendees NEW YORK – March 2, 2022 – SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to power inventory on their video on demand content, both online and on the SXSW TV […]

Magnite’s eMpower series is focused on big-picture thinking and helping the industry thrive through learning, insights, and collaboration.

These episodes feature leaders from Magnite’s team and our partners reflecting on the pivotal moments of 2024, as well as their predictions for the themes that will shape India’s ad market in the next 12 months.

Google is no longer going to use its billions of logged-in users to oppress the rest of the Internet.

We’ve completed the first phase of a Publisher First-Party Segments Initiative which addresses buyer and seller needs in a cookieless environment.

Here’s a quick take on the state of current audio and where the channel is headed in 2023.

Magnite launched its research, “Streaming TV’s New Era,” at the Magnite Connect event in Singapore, where industry leaders gathered to discuss how these trends shape the advertising landscape in Southeast Asia.

AI is having an increasing impact on online video, from yield management and discovery, to harnessing data and improving ad campaigns.

Molotov is leveraging Magnite as their SSP & SpringServe as their ad server for their ad-supported streaming service Mango.

Deal Creates Largest Independent CTV & Video Advertising Platform

October 4, 2021 – Mirriad, the leading in-content advertising company, today announced it is working with Magnite’s SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV), to bring scale and automation to the in-content advertising format via programmatic ad campaigns. Mirriad’s​​ patented AI and computer vision technology dynamically ‘inserts’ adverts into empty […]