At New York’s Advertising Week, Magnite took center stage, participating in a range of panel discussions on how audience behaviors, evolving technologies, and new industry standards are driving digital’s next era. Here are standout insights from AdWeek 2023.

Control Center provides one-click activation of Magnite DMP for customizable audiences and Premier Placements for premium ad formats.

Magnite will work with founding members of Initiative to help advertisers, programmers, and distributors unlock potential of the data-driven TV ecosystem.

As political advertisers gear up for massive amounts of spending this fall, we’re going to dig into what FAST is, why and how it dwarfs the user numbers of subscription services, who is watching and why, and why every political advertiser needs a share of the voice here.    

Here are five key takeaways from Magnite’s research, “Streaming TV’s New Era,” to help brands and advertisers optimize their media campaigns to seize SEA’s streaming opportunity.

Google is no longer going to use its billions of logged-in users to oppress the rest of the Internet.

We’ve completed the first phase of a Publisher First-Party Segments Initiative which addresses buyer and seller needs in a cookieless environment.

Here’s a quick take on the state of current audio and where the channel is headed in 2023.

AI is having an increasing impact on online video, from yield management and discovery, to harnessing data and improving ad campaigns.

Centralizing all programmatic deals through Magnite provides advertisers with more efficient access to Blitz’s diverse audience NEW YORK- September 3, 2024 – Blitz, a premier analytics platform offering real-time insights, stats, and improvement tools for gamers, has selected Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, as its preferred SSP. This builds on a […]