While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

This post focuses on how we decide whether a site or app can use our core technologies and what we do to enforce those standards across our platforms.

Jessica, our director of product management, takes us through a typical day in her life in Magnite’s New York office. 

Magnite DMP is a data management platform that enables publishers to build and deliver precise audiences based on their first-party data.

Matthew, our senior manager of advanced solutions, takes us through a typical day in his life. 

Jaden, account director, CTV sellers, EMEA, takes us through a typical day in her life.

Magnite spoke with Tom Grant, SVP, Group Director, Investment Operations at Havas Media Group, about how the Meaningful Marketplace ensures transparency in a programmatic ecosystem and how Magnite’s ExpressLane helps it get there. 

Here’s a look at how Magnite works with various publishers to help them scale and monetize their inventory in the surging streaming market. 

Discover how Magnite supports sustainability internally through commitments to science-based targets, partnerships, and industry groups.

Study examines the impact of advertising within premium streaming content  Mumbai – November 14, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research examines the impact of advertising within premium streaming content in India, revealing that ads in this […]