Magnite sat down with industry experts from The Trade Desk, WeTV iflix and iQIYI to discuss the future of the AVOD model.

Demand Server streamlines publishers’ integration with Prebid Server with the control, insights and optimization tools to grow ad revenue.

Discover how using first party, seller-defined strategies prepares publishers for SPO that focuses on optimization and strategic partnerships.

Demand Manager’s new tools revolutionize PG and PMP deal management.

Find out more about how publishers can forge more intelligent, direct paths to buyers with 1st party data and models such as seller defined audiences.

Publisher’s guide to The TradeDesk (TTD) OpenPath, their move to shut off Open Bidding (OB), and why SSPs are as important as ever.

I am happy to announce that Magnite has closed its acquisition of SpotX, creating the largest independent CTV and video advertising platform.

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

Magnite will be the largest independent CTV and video advertising platform while still serving our clients’ non-CTV needs across all formats.

Magnite caps off its merger by rebranding its two programmatic product offerings.