Ramadan is prime time for advertisers to maximise brand impact on OTT.

[…] not want their ad running on a site with low-quality content, certain brands may not want their ads served outside liquor stores or casinos. Fortunately, with the right tech, rules can be set to automatically meet those delivery needs, ensuring ads are contextually relevant. Along the same lines, DOOH ads require creative review to […]

[…] offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Media Contact: Megan Hughes mhughes@magnite.com  203-979-4806

Horizon Media discusses the developments in programmatic and how they balance various buying tactics to deliver maximum results for their clients.

[…] a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Media Contact Kar Yi Lim klim@magnite.com 917-658-1994

CH Media will leverage the Magnite SSP and SpringServe ad server to monetize its video inventory across CTV, online video (OLV), and mobile.

[…] Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About SXSW SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and […]

[…] By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. Discover more about GroupM at www.groupm.com. Forward-Looking Statements This press release contains forward-looking statements.  Forward-looking statements are based on assumptions and estimates, and are subject to known and unknown risks, uncertainties and […]

Live Stream Acceleration (LSA), helps CTV publishers optimize their live inventory programmatically and more effectively monetize supply.

[…] they had discovered new products as a result of watching ads on streaming services.  “CTV is a premium viewing experience with highly engaged audiences that can’t be reached via traditional linear and pay TV,” said Diana Horowitz, SVP, Advertising Sales at fuboTV. “Historically live sports kept audiences tied to their cable subscriptions. That’s no […]