We are excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now access contextual and brand safety data from IRIS.TV’s data partners inside Springserve’s ad serving management platform for direct deals.   This is an expansion of a relationship announced last year that enabled publishers to add video-level contextual data via SpringServe’s platform. In June, we announced new […]

Magnite surveyed over 4,000 consumers across Latin America’s largest markets: Brazil, Argentina, and Mexico.

Magnite surveyed over 4,000 consumers across Latin America’s largest markets: Brazil, Argentina, and Mexico.

This research report explores the shift in peoples’ viewing habits across the region, and identifies CTV as an imperative for advertisers to formulate their media buying strategies for 2021 and beyond.

In a time of limited face-to-face contact, CTV saw a rapid uptick across all demographics as a preferred source for content.

Research identifies the shift in peoples’ viewing habits across France, and identifies CTV to be imperative for advertiser’s media buying strategies.

2020 was a year like no other – and the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption in Germany.

Our CTV in Italy research showed our respondents demonstrated an openness to advertising in this newer media environment.

Our EMEA experts share our key 2023 predictions and provide guidance as you navigate the ever-changing media and advertising landscape. 

L’Oreal Singapore worked with Magnite to launch an OTT campaign to generate greater brand awareness for their range of Extraordinary Oil Hair products.