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Case Studies

Magnite and Nestlé Dentsu Indonesia Boost Ad Performance for Milo and Nescafe with Maximum Brand Exposure on Premium Streaming Platforms

Milo Indonesia wanted to celebrate its 50th Anniversary in Indonesia and generate brand awareness. Magnite, together with agency Dentsu Indonesia, launched a programmatic roadblock campaign across Indonesia’s premium streaming platforms Viu, Vidio and WeTV, enabling the brand to gain 100% share of voice (SOV) for maximum exposure. Download the case study to discover how Magnite […]

Press

Magnite Research in Japan Highlights Streaming TV’s Ability to Boost Ad Recall, Build Trust, and Increase Purchase Intent

Study explores the impact of advertising within premium streaming content  TOKYO – November 5, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research sheds light on the impact of advertising within premium streaming content in Japan, revealing that ads […]

Press

rlaxx TV Brings On Magnite’s SSP to Support Ad Strategy Across Europe

[…] track record working with major OTT media owners as well as the industry-leading features within their CTV platform give us great confidence that we are on the right track.” The rlaxx TV app is now available on more than 60% of smart TVs in 26 countries as well as on media streamers, iOS and […]

Press

Magnite Announces Broad Support for ClearLine From A&E Networks, AMC Networks, DIRECTV Advertising, DISH Media, Disney Advertising, FOX Digital, Nine, and Warner Bros. Discovery

[…] Performance Network.   “We welcome innovation in the media buying supply chain that brings our clients closer to high-quality ad inventory. ClearLine is a promising step in the right direction in terms of optimizing supply paths for video campaigns,” said Tom Grant, SVP Group Director, Investment Operations at Havas Media. “The buying efficiency that ClearLine […]

Blog

Day in the Life: Ajey Venkataraman, Data Scientist

[…] machine-learning models to optimize various aspects of online advertising. My role involves using sophisticated algorithms to ensure that advertisements on the open internet are delivered to the right audience in an efficient and appropriately priced manner. The goal is to enhance the effectiveness of the ads, thereby increasing revenue for our clients and improving […]

Blog

Paving the way: New Routes to Buyers, Built on Sell-side Tech

[…] or curated audiences. What this means for publishers Publishers need to look at how they can deliver valuable audiences efficiently in transparent environments, ensuring they have the right integrations to provide a clear pathway for buyers to continue accessing their inventory. Provide flexible activation options Publishers should seek out supply-side platforms that can provide […]

Blog

What Australia’s Advertisers Need to Know this Holiday Season

[…] campaign planning this holiday season? 1. Work with publishers. I know we all have access to a multitude of data points – but nothing beats getting the right context from an actual discussion about what audiences have done, but more importantly, what they will be doing. 2. Lock your campaigns in. On so many […]

Blog

Women’s History Month Q&A : Meet Jacqueline, Rebecca, and Koharu

[…] often disproportionately fewer women in leadership positions – this is the world that I’d like to change. It won’t happen overnight, but if we keep asking the right questions, driving conversations, creating a supportive and flexible workplace, we’ll be able to create an environment where everyone can succeed and feel empowered. We know you’ve […]

Blog

Women’s History Month Q&A: Meet Vivi, Patricia, Amber, and Natalie

[…] Technical Account Manager (New York) What do you hope the theme of International Women’s Day will be in 2041?  I hope it is the celebration of equality; right now I look at the numbers, and I don’t see a society of equals. Women are brilliant, yet only represent 16% of boardrooms globally, 27% of […]

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