[…] millions of users thanks to its unique machine learning technology and relationships with over 3,000 global publisher partners. For more information or to download the app, visit: www.smartnews.com Media Contacts: Megan Hughes mhughes@magnite.com David Pedersen David.Pedersen@smartnews.com スマートニュースが米国の広告事業においてMagniteを優先SSPに選定し、Demand Manager Mobileを実装 マグナイトのDemand Manager Mobileの導入で、スマートニュースがプログラマティック広告ビジネスを強化 世界最大の独立系オムニチャネルSSPであるMagnite (NASDAQ：MGNI）は本日、スマートニュース株式会社（以下 スマートニュース）が、米国の広告事業においてMagniteを優先SSPに選定し、Magniteが提供する完全にオープンソースなPrebid Mobile SDKベースのヘッダービディングソリューション「Demand Manager Mobile」を、ニュースアプリ「SmartNews」に実装したことを発表しました。これにより、スマートニュースのプログラマティック広告ビジネスは大きく進展し、バイヤーは透明性の高いPrebidパイプラインを通じてスマートニュースのインベントリにアクセスできるようになりました。 スマートニュースは、「世界中の良質な情報を必要な人に送り届ける」をミッションに掲げています。Demand Manager Mobileの導入によって、スマートニュースは既存の収益構造を損なうことなく、インプレッション単位で自社の広告サーバーにより高単価なCPM（広告表示1,000回あたりの料金）入札を追加することが可能となります。Demand Manager Mobileは、情報へのアクセスを合理化しようとするスマートニュースの取り組みをサポートし、消費者、パブリッシャー、広告主に等しくメリットをもたらすエコシステムを生み出します。 […]

Speaking with Sara Badler, chief revenue officer, enterprise advertising & partnerships at Dotdash Meredith, we discussed how the company’s programmatic KPIs evolve as the programmatic landscape expands.

[…] transform the face of media investment and ownership. Group Black seeks to connect a diverse generation looking for content and experiences that reflect who they are. ( www.groupblack.co) About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats […]

In a conversation with Stephan Beringer, chief executive officer at Mirriad, he tells us how Mirriad’s platform digitally inserts brands into content in post-production.

Hear how Warner Brothers Discovery are unlocking the power of ad supported streaming whilst ensuring a great omnichannel user experience

Hear about Primis’ ambitions to make sustainability a key part of organizational standards with efforts such as the Sustainable Stream initiative

Hear about Primis’ exciting initiative Sustainable Stream – bringing more eyeballs to sustainable content in a commercially viable way

[…] Apple TV, Samsung Smart devices and Amazon Fire TV; smartphone platforms like Android and iOS; cable providers like Netgem TV, Metrological; and directly on the web at www.wedotv.com. What were the reasons behind the recent rebrand to Wedotv? With two different brands – W4free in the UK and watch4 for the German speaking countries […]

[…] offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Media Contact: Megan Hughes mhughes@magnite.com  203-979-4806

[…] By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. Discover more about GroupM at www.groupm.com. Forward-Looking Statements This press release contains forward-looking statements.  Forward-looking statements are based on assumptions and estimates, and are subject to known and unknown risks, uncertainties and […]