Investor Day takeaways, highlighting our approach for the next few years & setting our clients up for success in the rapidly evolving advertising landscape.  

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. CTV rivals the reach of broadcast The results of the study show that there is widespread adoption of CTV streaming platforms across Brazil, Argentina, and Mexico. […]

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

At New York’s Advertising Week, Magnite took center stage, participating in a range of panel discussions on how audience behaviors, evolving technologies, and new industry standards are driving digital’s next era. Here are standout insights from AdWeek 2023.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

A simple guide to help buyers navigate the evolving streaming space, including allocation of budgets and how to select the right partners.

The CTV industry is in a state of seismic shift. Magnite’s CEO, Michael Barrett, recently sat down at AdExchanger’s Industry Preview to discuss the fast-evolving landscape and its broader implications for the digital marketing industry. Here are some critical insights into the future of streaming television and what’s around the corner. 

AI is having an increasing impact on online video, from yield management and discovery, to harnessing data and improving ad campaigns.

Magnite launched its research, “Streaming TV’s New Era,” at the Magnite Connect event in Singapore, where industry leaders gathered to discuss how these trends shape the advertising landscape in Southeast Asia.

Read how native ads innovation is providing natural spaces for advertisers to reach audiences across ad-supported and subscription services.