We spoke with Jeremy Varner, SVP of global programmatic strategy & operations at TelevisaUnivision, who shared insights on the company’s global partnership strategy, sports dominance, programmatic growth, and the role of key tech partners like Magnite in driving innovation and efficiency.

Magnite Closes SpotX Acquisition. Creates Largest Independent CTV & Video Ad Platform;
Clients Include A+E Networks, AMC Networks, Crackle, Discovery, FOX, fuboTV, LG, Roku, Samsung, Sling TV, Vizio

Control Center streamlines integrations with Yahoo ConnectID and Epsilon PubLink to enhance addressability and boost ad revenue seamlessly.

[…] continue gaining traction, and advertisers recognizing the potential of CTV for targeted advertising. 2. What are the benefits of working with an SSP like Magnite as CTV evolves in LATAM? At Samsung Ads, we sell both directly through our sales team via insertion orders (IOs) and programmatically. Working with an SSP offers several key […]

Horizon Media discusses the developments in programmatic and how they balance various buying tactics to deliver maximum results for their clients.

A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.

As the gap closes between time spent with and ad spend on digital video, SpringServe’s Managed Partner Program (MPP) is enabling publishers to easily embrace and grow the programmatic video opportunity through world class ad serving tech, demand activations and complete account management.

Speaking with Sara Badler, chief revenue officer, enterprise advertising & partnerships at Dotdash Meredith, we discussed how the company’s programmatic KPIs evolve as the programmatic landscape expands.

Deal Creates Largest Independent CTV & Video Advertising Platform

Magnite’s C-Suite series provides a unique opportunity to gain firsthand perspectives on critical industry trends and strategic initiatives shaping Magnite’s core values and future.