This course will help you navigate the rapidly evolving process of buying OTT in Asia and understand the key advertising components and benefits of streaming video.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

[…] scale they’re looking to reach, they’ll be able to find and activate what they need in Magnite Access. Unlocking the value of audience data As audience addressability evolves, there’s an opportunity for media owners to leverage their direct relationships with consumers and shift decisioning to the sell side. Even in an unpredictable future, media […]

[…] in its future state. Ultimately, that success will be centered around building a new advertising foundation that has transparency, privacy and security at the center, and will need to evolve to meet consumer expectations and legislation requirements. A better identity model will be achieved when the consumer is at the core of everything companies build.

[…] partners that can provide the tools and controls to compliantly categorize, curate and activate their audience data now and in the future as the market continues to evolve. Automated categorization provides the basis for audience analytics, contextual intelligence, and more intelligent audience curation and segmentation. Leveraging those insights with machine-driven audience segmentation tools can […]

[…] the Prebid Server committee, giving us insight and knowledge needed on how to bring the most value to Prebid Server moving forward. As the industry continues to evolve, with less reliance on third party cookies and no less momentum to steer away from walled gardens, Prebid Server will provide the transparency, features, and control […]

[…] with the recent launch of TF1+, it’s important that we’re aligning with all technology providers who can help us reach consumers as the way they’re watching television evolves while delivering a superior ad experience,” said Sylvia Tassan Toffola, General Manager at TF1 PUB. “We’re excited to be exploring new programmatic opportunities with Magnite to […]

[…] streaming in Southeast Asia has reached critical mass. Viewers’ engagement with streaming content is stronger than ever and their relationship with streaming services continues to mature and evolve. Percentages shown below reflect the Southeast Asia Region. Download the SEA Region and Individual Market Reports Ad-Supported Streaming Services Deliver Scale Ad-Supported Streaming Services Deliver Scale […]

[…] long is the data stored? How are opt-outs handled? What are match rate benchmarks? Ensure that you test onboarding data directly to your Supply Side Platforms.  3. Evolve Like Roman: Adapt and Conquer Whenever I hear “contextual targeting” mentioned, I’m taken back to the start of my programmatic career, where it was often used […]

[…] to collectively as ‘EU5’ Percentages shown are an aggregate of EU5 (all markets) unless stated otherwise. Download the EU5 Report Streaming TV Viewership Continues to Grow and Evolve Streaming TV is now watched more than any other form of television in the EU5. With the expansion of streaming offerings and a continued rise in […]