[…] increase in revenue,” said Lewis Lee, Senior Ad Tech Specialist at REA. “The A/B testing capabilities allow us to customize our wrapper configurations based on data and quickly test more scenarios while minimizing risk. We look forward to testing additional features that utilize machine learning to help us improve our Prebid settings.” ### About […]

[…] watching content they like. By comparison, 88% of social media users launch apps multiple times throughout the day, and each session is brief: 92% of users scroll quickly through social feeds until they see a post that interests them. What does this mean for brands? Sustained viewer attention should be a key consideration when […]

[…] watch content for longer periods (more than 30 minutes) each time they watch, and 85% of social media users say they usually scroll through their social feed quickly until a post of interest appears. In New Zealand, we also see that streaming holds viewers’ attention. When watching streaming services, 88% of ad-supported streamers say […]

[…] tech/your particular department? In order to get inspired, read articles related to our field, reach out to me or our LATAM team (we’re always available for a quick chat), and start observing the impact of our work or what Magnite accomplishes. This can be done by navigating the platform, generating reports, tracking the numbers, […]

Growing complexity in the ad tech industry makes it difficult to test and measure new vendors and easily see the impact. Publishers need a quick and efficient way to activate new partners without the hassle of managing contracts, billing arrangements, and development work – all of which can take months to complete – for […]

[…] and yields. Search and discovery The primary function of the ‘home screen’ we see on smart TVs is to help users find the content they’re looking for quickly. Using machine learning to serve up recommendations of new content based on what users have previously watched has become more common. However, that use case has […]

[…] have today.  When I’m in the office, once I’m done with a majority of my daily responsibilities in the afternoon, you can probably find me playing a quick game of pool with my Magnite buddies. Talk about a recent project that you’re proud of yourself/your team for accomplishing. I’m definitely proud of the efforts […]

[…] culmination of over 10 years of innovation in CTV/OTT, bringing together Magnite CTV and SpotX to create a world-class SSP. As streaming viewership grows and consumers demand quick and seamless access to an array of content, media owners are looking to integrate and manage high quality CTV and OTT ad experiences across a diverse […]

[…] In an example of how these innovations and first party data have been harnessed by the supply side, vertical-specific media networks (such as in retail) have risen quickly. Marketplaces built on the supply-side In the past 2 years vertical-specific media networks have taken off in retail with the likes of Kroger, Best Buy, and […]

[…] Control Center. Within one week of pushing the feature, there was a 39.5% increase in won impressions. Room to grow and drive more success Due to the quick and noticeable success of the test, LADbible Group removed its hard coded ad units and Google Publisher Tag code in favor of the Browsi integration across […]