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Blog

Streaming TV’s New Era in SEA: Top Five Takeaways for Brands

[…] watching content they like. By comparison, 88% of social media users launch apps multiple times throughout the day, and each session is brief: 92% of users scroll quickly through social feeds until they see a post that interests them. What does this mean for brands? Sustained viewer attention should be a key consideration when […]

Blog

Day in the Life: Clara Mendonça, Account Manager, Buyer – LATAM

[…] tech/your particular department? In order to get inspired, read articles related to our field, reach out to me or our LATAM team (we’re always available for a quick chat), and start observing the impact of our work or what Magnite accomplishes. This can be done by navigating the platform, generating reports, tracking the numbers, […]

Blog

Ways AI Can Enhance Video Ad Monetization and Efficiency

[…] and yields. Search and discovery The primary function of the ‘home screen’ we see on smart TVs is to help users find the content they’re looking for quickly. Using machine learning to serve up recommendations of new content based on what users have previously watched has become more common. However, that use case has […]

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Day in the Life: Matthew Smith, Senior Manager, Advanced Solutions

[…] have today.  When I’m in the office, once I’m done with a majority of my daily responsibilities in the afternoon, you can probably find me playing a quick game of pool with my Magnite buddies. Talk about a recent project that you’re proud of yourself/your team for accomplishing. I’m definitely proud of the efforts […]

Blog

How Magnite Streaming unlocks the power, performance and precision of streaming ads

[…] culmination of over 10 years of innovation in CTV/OTT, bringing together Magnite CTV and SpotX to create a world-class SSP. As streaming viewership grows and consumers demand quick and seamless access to an array of content, media owners are looking to integrate and manage high quality CTV and OTT ad experiences across a diverse […]

Blog

Paving the way: New Routes to Buyers, Built on Sell-side Tech

[…] In an example of how these innovations and first party data have been harnessed by the supply side, vertical-specific media networks (such as in retail) have risen quickly. Marketplaces built on the supply-side In the past 2 years vertical-specific media networks have taken off in retail with the likes of Kroger, Best Buy, and […]

51 results found

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