Investor Day takeaways, highlighting our approach for the next few years & setting our clients up for success in the rapidly evolving advertising landscape.  

Magnite spoke to leaders from True Digital, South China Morning Post and Publicis Media Precision to explore what’s next for data-driven advertising in a rapidly evolving identity landscape in the APAC region.

The CTV industry is in a state of seismic shift. Magnite’s CEO, Michael Barrett, recently sat down at AdExchanger’s Industry Preview to discuss the fast-evolving landscape and its broader implications for the digital marketing industry. Here are some critical insights into the future of streaming television and what’s around the corner. 

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. CTV rivals the reach of broadcast The results of the study show that there is widespread adoption of CTV streaming platforms across Brazil, Argentina, and Mexico. […]

In the ever-evolving world of programmatic advertising, the ability to stand out isn’t easy. Magnite, the largest independent sell-side advertising company, received the highest score in the current offering category among ten platforms evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. Setting the Standard in the Programmatic CTV Ad Space Among the factors […]

Here’s a look at how Magnite works with various publishers to help them scale and monetize their inventory in the surging streaming market. 

Read how native ads innovation is providing natural spaces for advertisers to reach audiences across ad-supported and subscription services.

Magnite launched its research, “Streaming TV’s New Era,” at the Magnite Connect event in Singapore, where industry leaders gathered to discuss how these trends shape the advertising landscape in Southeast Asia.

Magnite is one of the first SSPs to join Amazon Ads’ Certified Supply Exchange Program. As a Certified Supply Exchange SSP, Magnite is collaborating closely with Amazon Ads to deliver premium deals that drive results for buyers and unlock new opportunities for sellers.