Magnite Closes SpotX Acquisition. Creates Largest Independent CTV & Video Ad Platform;
Clients Include A+E Networks, AMC Networks, Crackle, Discovery, FOX, fuboTV, LG, Roku, Samsung, Sling TV, Vizio

[…] continue gaining traction, and advertisers recognizing the potential of CTV for targeted advertising. 2. What are the benefits of working with an SSP like Magnite as CTV evolves in LATAM? At Samsung Ads, we sell both directly through our sales team via insertion orders (IOs) and programmatically. Working with an SSP offers several key […]

A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.

Horizon Media discusses the developments in programmatic and how they balance various buying tactics to deliver maximum results for their clients.

Deal Creates Largest Independent CTV & Video Advertising Platform

As the gap closes between time spent with and ad spend on digital video, SpringServe’s Managed Partner Program (MPP) is enabling publishers to easily embrace and grow the programmatic video opportunity through world class ad serving tech, demand activations and complete account management.

Speaking with Sara Badler, chief revenue officer, enterprise advertising & partnerships at Dotdash Meredith, we discussed how the company’s programmatic KPIs evolve as the programmatic landscape expands.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

At New York’s Advertising Week, Magnite took center stage, participating in a range of panel discussions on how audience behaviors, evolving technologies, and new industry standards are driving digital’s next era. Here are standout insights from AdWeek 2023.

A simple guide to help buyers navigate the evolving streaming space, including allocation of budgets and how to select the right partners.