[…] rest assured that to ensure publishers’ holistic yield management is prioritized, SpringServe will continue to be demand-agnostic. Today’s media owners need software and solutions that evolve as quickly as they do and we are confident that bringing on SpringServe will better equip Magnite to fulfill that need. I’m excited to welcome the SpringServe team […]

[…] my breath stinks, so I brush my teeth right after. Then, I usually check my Slack to see if there are any questions or concerns I can quickly address before I get to my emails. I’m very responsive on Slack and encourage people to reach out, especially if we’re in the middle of a […]

[…] in digital advertising, after working in radio (a dinosaur medium, I know). It took me two weeks to land a position in Ad Operations, but I knew quickly that I wanted to be more client facing. So I networked, and a year later, Tremor Video took a leap of faith in hiring me as […]

[…] have their own search bars. E-commerce sites offer users search bars for researching products and identifying their next purchase. Content publishers provide search bars so users can quickly search through articles and videos to learn about specific news or topics they are most interested in. People search for things to watch, things to buy, […]

[…] watching content they like. By comparison, 88% of social media users launch apps multiple times throughout the day, and each session is brief: 92% of users scroll quickly through social feeds until they see a post that interests them. What does this mean for brands? Sustained viewer attention should be a key consideration when […]

[…] watch content for longer periods (more than 30 minutes) each time they watch, and 85% of social media users say they usually scroll through their social feed quickly until a post of interest appears. In New Zealand, we also see that streaming holds viewers’ attention. When watching streaming services, 88% of ad-supported streamers say […]

[…] and yields. Search and discovery The primary function of the ‘home screen’ we see on smart TVs is to help users find the content they’re looking for quickly. Using machine learning to serve up recommendations of new content based on what users have previously watched has become more common. However, that use case has […]

[…] US ad-supported streaming TV households.  “With CTV ad spending forecasted to collect 14% of the total $10.7 billion ad spend this year (AdImpact), politically-focused organizations need to quickly reach voters across a multitude of touchpoints across ad-supported streaming,” said Erik Brydges, Head of Political Demand at Magnite. “Given the numerous variables and tight time […]

Why is forecasting important? Where do we use it? In today’s ad environment, publishers require accurate forecasting tools to quickly determine if sufficient inventory exists to sell a targeted campaign. This fuels the ability to confidently transact on direct-sold campaigns by answering questions such as “How many impressions can I expect for Supply Partner […]

[…] Philo TV, Pluto TV, Roku, Samsung, Sling TV, Tubi, ViacomCBS, Vizio, Vudu, WarnerMedia and Xumo.  Magnite’s expanded technical capabilities and teams will be able to move more quickly and cater to a broader set of client needs, including sellers that are newer to the world of programmatic and those who have mature, programmatic-only operations. […]