[…] happen through open-source platforms such as Prebid, where Deal IDs and Auction Packages will play a role. We won’t lose interest-based identification, addressability, or attribution—it will just evolve.  Overall, digital advertising still has much room to grow. With an increasing number of global consumers using smart and digital devices, the programmatic opportunity will be […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings: Reach that rivals broadcast: There is widespread adoption of both SVOD and AVOD streaming platforms in Mexico. 92% of respondents use a streaming service […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings: Reach that rivals broadcast: There is widespread adoption of both SVOD and AVOD streaming platforms in Argentina. 81% of respondents use a streaming service […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings: Reach that rivals broadcast: There is widespread adoption of both SVOD and AVOD streaming platforms in Brazil. 91% of respondents use a streaming service […]

Here are three themes that stood out at Shoptalk 2025—and how Magnite is helping support this next chapter of growth in commerce media.

Discover how McCain leverages Magnite supply with ACR data to reach and engage unique CTV audiences not accessible via linear.

As niche streamers continue to build viewership and momentum, here’s why advertisers should take note. 

[…] Contextual Targeting Is Here to Stay While holiday campaigns are a prime time for IRIS-enabled™ segments, the benefits go beyond the season. As privacy standards continue to evolve, brands need long-term solutions that are scalable and privacy-safe. By placing ads in relevant real-time environments, Magnite and IRIS.TV offer a strategy that respects consumer data […]

As India’s advertising landscape evolves at lightning speed, staying ahead of the curve has never been more critical.  Magnite’s eMpower series is focused on big-picture thinking and helping the industry thrive through learning, insights, and collaboration. These episodes feature leaders from Magnite’s team and our partners reflecting on the pivotal moments of 2024, as […]

Discover how 51ToCarbonZero empower a sustainable media industry through innovative tools, expert advisory, and collaboration.