Streaming TV is watched by more viewers than any other form of television in the Nordics. This shift away from traditional TV shows no signs of slowing.

Here’s a breakdown of CTV and audio programmatic’s similarities and differences — and how their crossover can be used to improve audio media planning to achieve more efficient and impactful outcomes.

[…] with SSPs building audience segments from aggregate data and presenting these segments to buyers in a privacy-safe way through the exchange. A plethora of identity solutions have evolved to convey attribution in CTV, but there’s no silver bullet: the best way to maintain addressability is a portfolio approach. This means building out tools and […]

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today unveiled its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5.”

[…] to collectively as ‘EU5’ Percentages shown are an aggregate of EU5 (all markets) unless stated otherwise. Download the EU5 Report Streaming TV Viewership Continues to Grow and Evolve Streaming TV is now watched more than any other form of television in the EU5. With the expansion of streaming offerings and a continued rise in […]

[…] the under-20 national teams of FIFA’s member associations.  Ad Experience:  The consumer ad experience is more important than ever. What are Vidio’s predictions on how publishers will evolve the ad break to improve the ad experience by leveraging the right tech stack and data?  A: In this digital era, people are becoming more exposed […]

2023 is set to be a pivotal year in the world of global advertising. Check out full video series here.

Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced it has entered into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform.

[…] the Prebid Server committee, giving us insight and knowledge needed on how to bring the most value to Prebid Server moving forward. As the industry continues to evolve, with less reliance on third party cookies and no less momentum to steer away from walled gardens, Prebid Server will provide the transparency, features, and control […]

[…] Magnite has you covered. If you want to understand the dynamics of the media buying industry, DFAD has you covered. Streaming has changed the media landscape. Media evolves rapidly – you’ll be surprised at what you can learn once you just jump in.  Whether you come from finance, fashion, or whatever walk of life […]