[…] CTV buys with their existing planning tools, minimizing operational hurdles for linear buying teams. As the cord-cutting movement accelerates, Magnite is well-positioned to help local linear buyers evolve their buying strategies to accommodate this continued shift in viewing habits, helping to ensure they can reach their audiences across a wide range of demographics and […]

Magnite’s Match technology is paving the way for brands and publishers to activate their own first-party data on their own terms and unlock greater value for their content. 

[…] offer advertisers enhanced targeting capabilities along with programmatic efficiency, helping them to optimise their campaigns and maximise their return on investment.   As the streaming industry continues to evolve at an unprecedented pace, the need for effective audience targeting and improved engagement is vital. With streaming platforms gaining significant traction among viewers, this partnership provides […]

[…] up the world’s largest independent sell-side ad company. How would you explain what you to do to someone outside the industry? I really think my answer has evolved over the last few years. I work with a tech platform that interacts with buyers and sellers to power ads in the most efficient way possible. […]

[…] scale they’re looking to reach, they’ll be able to find and activate what they need in Magnite Access. Unlocking the value of audience data As audience addressability evolves, there’s an opportunity for media owners to leverage their direct relationships with consumers and shift decisioning to the sell side. Even in an unpredictable future, media […]

In search for simplified media buying in a shifting landscape buyers are leveraging powerful data and efficient workflows to succeed.

[…] to align with why the consumer is on the platform at that point in time and relating it back to your objectives.”  “The consumer purchase funnel has evolved into a web, and you never really know where the purchase will come from,” added Faheem Merchant, integrated planning lead, Dentsu Indonesia, emphasizing the need to […]

A quick guide for sellers and buyers to evaluate privacy-safe identity solutions such as Universal IDs, clean rooms and SDAs.

The research finds that 78% of TV viewers in the Nordics are watching streaming TV and that it is now the most-watched form of TV in Denmark, Finland, Norway, and Sweden.

Here’s a breakdown of CTV and audio programmatic’s similarities and differences — and how their crossover can be used to improve audio media planning to achieve more efficient and impactful outcomes.