[…] Amazon Ads to deliver premium deals that drive results for buyers and unlock new opportunities for sellers.  “As the way media is bought and sold continues to evolve, it’s become even more important for the buy- and sell-side to work collaboratively,” said Jennifer Fagnini, Vice President, Demand Partnerships, at Magnite. “This is an exciting […]

As the TV landscape continues to evolve, marketers are holistically examining their media mix to include streaming, digital, and linear TV while seeking to benchmark investment. They’re also looking to activate incremental audiences across platforms.  Through Magnite’s preferred partnership with OpenAP, we have a direct relationship with a data-driven linear partner that allows advertisers […]

Magnite’s Chris Signore spoke to Travis Hockersmith, Group Vice President of Platform+ at VIZIO, about the importance and future of native ads in CTV.

Read how our yield optimization partners seamlessly enable publishers to maximize yield with optimal user experiences via Control Center.

Read how native ads innovation is providing natural spaces for advertisers to reach audiences across ad-supported and subscription services.

[…] “Content is the core focus of our business, and it is key to answering local content consumption needs,” Tan said. “On the platform side, we continue to evolve and offer differentiated targeting and new ad solutions.”  GroupM Nexus’s Lowes emphasized, “If we talk about TV transformation to clients, premium content and viewing experience has […]

We chatted with some of ANZ’s leading broadcasters about the benefits of BVOD advertising for marketers and their strategies for optimising investments in this rapidly evolving economic landscape.

Magnite worked with VisionPoint and the UNC System to launch a campaign that reached their specific audiences with precise targeting through OTT and OLV.

Magnite is undertaking several initiatives to ensure that our evolving employee base is truly representative of our broader community.

With so much fragmentation within the CTV and OTT space, content object signals have emerged as a game-changer for buyers seeking to navigate the evolving landscape. We’ve previously outlined the importance of content object signals and the challenges involved with sharing such signals. As media owners increasingly embrace and expand the availability of content object […]