[…] solution. Magnite’s deep relationships with premium publishers and advertisers give us a unique vantage point to create solutions that add value for all parties.” “As audience addressability evolves, being flexible and open to different models and approaches is imperative for buyers and sellers to find a sustainable path forward,” said Martin Wexler, SVP of […]

[…] the under-20 national teams of FIFA’s member associations.  Ad Experience:  The consumer ad experience is more important than ever. What are Vidio’s predictions on how publishers will evolve the ad break to improve the ad experience by leveraging the right tech stack and data?  A: In this digital era, people are becoming more exposed […]

Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced it has entered into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform.

2023 is set to be a pivotal year in the world of global advertising. Check out full video series here.

From our clients and partners at Magnite’s eMpower digital event, here are some key trends to note for 2022 and how the industry is adjusting to our new paradigm. 

[…] to interoperate an ever increasing number of software solutions in a fair controlled way will prove invaluable to publishers going forward, especially as ad tech continues to evolve. Matt McLeggon SVP, Advanced Solutions In the CTV ecosystem, the majority of programmatic bids are returned to the primary ad server today via a VAST response. […]

More and more marketers are activating their upfronts buys programmatically.

[…] well as promoting closer tech integrations – such as Magnite Streaming and our SpringServe ad server – has further bolstered our industry-leading monetization tools. As programmatic advertising evolves, we remain dedicated to driving transparency, efficiency, and premium value for both publishers and buyers. Adam Soroca, Chief Product Officer, Magnite Growth Leadership: Strategic Expansion and […]

[…] that because you show up with something, and clients say, “I didn’t even know I needed that.” You have to convince the market and help the market evolve in a certain way.  The other part of my role that motivates me is building the team and developing not just a product team but a […]

Here’s a look at how Magnite works with various publishers to help them scale and monetize their inventory in the surging streaming market.