Magnite caps off its merger by rebranding its two programmatic product offerings.

Expands scope to include LATAM inventory, podcasts, and live sports in streaming NEW YORK — October 23, 2024 — Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Disney have announced a two-year deal extension. As the relationship grows into its sixth year, Magnite continues to be Disney’s preferred supply-side technology partner. Disney leverages […]

Here are five key takeaways from the series to help agencies and advertisers maximise the potential of live sports streaming and elevate their media campaign performance.

[…] with the recent launch of TF1+, it’s important that we’re aligning with all technology providers who can help us reach consumers as the way they’re watching television evolves while delivering a superior ad experience,” said Sylvia Tassan Toffola, General Manager at TF1 PUB. “We’re excited to be exploring new programmatic opportunities with Magnite to […]

Discover how Magnite supports sustainability internally through commitments to science-based targets, partnerships, and industry groups.

An integrated SSP and ad server approach delivers transparent, efficient, and performant access to inventory for buyers, support controls for sellers, and powers thoughtfully crafted ad experiences for consumers.

[…] see this opportunity developing. What advancements has CTV made when it comes to advertising opportunities throughout the levels of the sales funnel? Terms like “retail media” have evolved to be more about advertising opportunities within retailers’ own footprint (in-store and online) and using their shopper data in off-site media environments such as CTV. The […]

Emily, one of our Leadership Development Managers, takes us through a typical day in her life in Magnite’s Broomfield, Colorado office.

Discover how Adasta Media leveraged Magnite’s Demand Manager A/B testing tool to automate Prebid wrapper optimization and increase revenue.

[…] long is the data stored? How are opt-outs handled? What are match rate benchmarks? Ensure that you test onboarding data directly to your Supply Side Platforms.  3. Evolve Like Roman: Adapt and Conquer Whenever I hear “contextual targeting” mentioned, I’m taken back to the start of my programmatic career, where it was often used […]