[…] why we’ve built the most sophisticated capabilities to break down every single barrier for brands to enter our marketplace with confidence and impact.  As relationships with buyers evolve, giving programmatic a larger role, how is TelevisaUnivision adjusting its strategies to form and maintain these relationships?   TelevisaUnivision is meeting buyers where they want to transact […]

[…] the greatest opportunity is still ahead of us.” “We’re thrilled to become a part of the Magnite family. CTV viewership and the ecosystem around it continues to evolve with new streaming services popping up every day and advertisers hoping to connect with those audiences,” said Mike Shehan, Co-Founder and CEO at SpotX. “SpotX’s CTV […]

[…] environments represents a significant opportunity to build a competitive advantage by leveraging non-addressable inventory to achieve incremental reach and cost efficiency. Yahoo’s goal is to continue to evolve our proprietary solutions, Yahoo ConnectID and Next-Gen Solutions, but also adopt industry solutions to offer advertisers a portfolio of options through the Yahoo DSP. Epsilon PubLink […]

[…] The rise of FAST channels in the region will make programmatic advertising an essential tool for effectively reaching and engaging this expanding audience. 7. How will CTV evolve within your overall media planning strategy in the next few years? CTV will play an increasingly pivotal role in the overall media planning strategy. As consumer […]

[…] offering increased control across buys, and how applying data and decisioning on performance multiplies returns on investment. How does Horizon approach programmatic and how has your philosophy evolved over the past couple of years? Can you tell us about some of the performance improvements clients have seen as a result of implementing shifts from […]

A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.

[…] delivery through the right ad serving technologies. Dedicated ad operations team with expertise in programmatic ensures demand relationships are managed and optimized correctly so everyone wins. Build and evolve your video strategy Many publishers looking to solve the challenges outlined above and simplify the process of video ad monetization turn to managed services. Managed services […]

Speaking with Sara Badler, chief revenue officer, enterprise advertising & partnerships at Dotdash Meredith, we discussed how the company’s programmatic KPIs evolve as the programmatic landscape expands.

Deal Creates Largest Independent CTV & Video Advertising Platform

Magnite’s C-Suite series provides a unique opportunity to gain firsthand perspectives on critical industry trends and strategic initiatives shaping Magnite’s core values and future.