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広告付きストリーミングサービスの躍進とブランド広告戦略
Magniteが発表した2023年のレポート「広告付きストリーミングサービスの拡大」では、国内のストリーミングサービスのテレビ視聴が、格段に普及しているという実態をご紹介しています。
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Blog
Magniteが発表した2023年のレポート「広告付きストリーミングサービスの拡大」では、国内のストリーミングサービスのテレビ視聴が、格段に普及しているという実態をご紹介しています。
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[…] leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more. Visit the TCL website at https://www.tcl.com. Media Contact: Megan Hughes mhughes@magnite.com
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As the gap closes between time spent with and ad spend on digital video, SpringServe’s Managed Partner Program (MPP) is enabling publishers to easily embrace and grow the programmatic video opportunity through world class ad serving tech, demand activations and complete account management.
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Hear how Warner Brothers Discovery are unlocking the power of ad supported streaming whilst ensuring a great omnichannel user experience
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A better identity model will be achieved when the consumer is at the core of everything companies build.
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There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.
Press
[…] lets users integrate their own personal media collections with a continuously growing library of free third-party entertainment spanning virtually all genres, interests, and languages. For more visit https://plex.tv, follow @plex on Twitter, or find us on Facebook and Instagram. About SpringServe SpringServe, now part of Magnite, is the leading independent TV ad serving platform, […]
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Hear about Primis‘ exciting initiative Sustainable Stream – bringing more eyeballs to sustainable content in a commercially viable way
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Hear about Primis‘ ambitions to make sustainability a key part of organizational standards with efforts such as the Sustainable Stream initiative
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Hear about how LiveRamp’s identity framework is helping solve industry challenges, the importance of first party data, and the future of measurement