Blog
Q+A: How Quizlet is Helping Advertisers Reach Gen Z programmatically
We spoke with Amit Grover of Quizlet about how AI and programmatic are enhancing the e-learning experience and helping brands reach Gen Z.
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Blog
We spoke with Amit Grover of Quizlet about how AI and programmatic are enhancing the e-learning experience and helping brands reach Gen Z.
Blog
Magnite is launching Deal Discovery, a self-service product that facilitates PMP deal creation.
Blog
Magnite caps off its merger by rebranding its two programmatic product offerings.
Press
Collaboration comes as FIFA+ continues to revolutionize and democratize the football streaming experience for fans across the globe London – January 14, 2024 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced its selection as FIFA+’s global programmatic provider. Magnite will power video and display advertising on FIFA+ across North America, […]
Press
Magnite introduced machine learning driven recommendations for A/B testing within its Demand Manager product.
Blog
There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.
Blog
Hear about Primis’ exciting initiative Sustainable Stream – bringing more eyeballs to sustainable content in a commercially viable way
Blog
Hear about Primis’ ambitions to make sustainability a key part of organizational standards with efforts such as the Sustainable Stream initiative
Blog
Streaming is accelerating in Australia, captivating consumer attention like never before. Compared to social media scrolling and swift ad-skipping – streaming viewers are immersed.
Blog
Hiroki Yoshida, CEO at PORTO Inc., shares how PORTO DSP brings greater brand value across live streaming inventory in Japan, from delivering relevant content to users to measuring effectiveness.