Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

With CTV, the landscape, the audience takes control of the viewing environment, which changes things from the traditional TV experience

The flexible feature puts spend tracking powers at publishers’ fingertips with an intuitive UI.

At AVIA’s Future of Video India, Magnite joined industry leaders from Airtel Ads, Amplifi India at Dentsu International, SonyLIV and Finecast India to discuss the potential of OTT & CTV advertising across omnichannel campaigns and how it complements linear TV advertising. 

Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.

Magnite will be the largest independent CTV and video advertising platform while still serving our clients’ non-CTV needs across all formats.

Privacy-first, collaborative solutions will be the future of identity and addressability on the open internet.

AI is having an increasing impact on online video, from yield management and discovery, to harnessing data and improving ad campaigns.

Generative AI and tools such as ChatGPT and DALL-E are just the latest example of how Artificial Intelligence (AI) is automating once manual processes. In digital media for instance, AI has been applied to a range of media buying and selling workflows to enable cost savings, efficiencies as well as more intelligent audience and creative […]