Research
308 results found
Blog
Day in the Life: Ajey Venkataraman, Data Scientist
Ajey, one of our Data Scientists, takes us through a typical day in his life in Magnite’s Los Angeles office.
Press
SpringServe joins the Amazon Publisher Services Streaming TV Ad Server Certification Program
NEW YORK – March 10, 2023 – SpringServe, the leading independent ad serving platform now part of Magnite (NASDAQ:MGNI), announced today that they will be joining the Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV. SpringServe’s certification with APS will allow publishers to implement a simplified APS header bidding integration while maximizing […]
Press
Magnite-Led Consortium Completes First Phase of Publisher First-Party Segments Initiative
We’ve completed the first phase of a Publisher First-Party Segments Initiative which addresses buyer and seller needs in a cookieless environment.
Press
Magnite Research Reveals Increased Adoption of Streaming Services in Japan Is Driven by Ad-Supported Content
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled its latest research study “The Rise of Ad-Supported Streaming Services: An In-depth Look at Viewers’ Changing Habits in Japan.”
Research
CTV in LATAM: Widespread CTV Adoption and High Ad Receptivity Shows Opportunities for Marketers
Our new research report, CTV in LATAM: The Future Forward, explores the shift in peoples’ viewing habits across the region, and identifies CTV as an imperative for advertisers as they formulate their media buying strategies for 2021 and beyond.
Press
Magnite Research Reveals Streaming TV Is Most-watched Form of TV Across the EU5
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today unveiled its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5.”
Blog
Key Takeaways From Magnite’s 2021 Investor Day
Investor Day takeaways, highlighting our approach for the next few years & setting our clients up for success in the rapidly evolving advertising landscape.
Blog
Guiding buyers: Through the omnichannel media selection box
An insight into how buyers can navigate a fragmented media ecosystem with efficient and effective omnichannel media buying strategies.
Press
Brightcove and Magnite Announce Strategic Partnership to Boost Ad Monetization for CTV and Online Video (OLV) Publishers
Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced it has entered into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform.