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Samsung Ads capitalizes on the power of programmatic through the GroupM Premium Marketplace with Magnite
Discover how Samsung Ads capitalize on the power of programmatic through the GroupM Premium Marketplace, powered by Magnite.
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Blog
Discover how Samsung Ads capitalize on the power of programmatic through the GroupM Premium Marketplace, powered by Magnite.
Blog
Magnite’s Chief Revenue Officer, Sean Buckley, sat down with industry experts from Fox, Disney, and Warner Bros. Discovery to discuss how the modern TV ecosystem can collaborate to create a more streamlined path forward.
Blog
Demand Server streamlines publishers’ integration with Prebid Server with the control, insights and optimization tools to grow ad revenue.
Blog
Magnite sat down with industry experts from The Trade Desk, WeTV iflix and iQIYI to discuss the future of the AVOD model.
Blog
We sat down with Luke Smith, head of programmatic sales & audiences at Seven West Media, to get his thoughts on advertising this holiday season.
Press
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected as one of the inaugural CTV platforms to support The Kroger Co.’s (NYSE: KR) retail media advertising business, Kroger Precision Marketing (KPM).
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Discover how using first party, seller-defined strategies prepares publishers for SPO that focuses on optimization and strategic partnerships.
Blog
The flexible feature puts spend tracking powers at publishers’ fingertips with an intuitive UI.
Press
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has certified Comscore, iSpot, Nielsen, Innovid, and VideoAmp across its CTV inventory to simplify measurement activation and facilitate more transparent programmatic transactions between buyers and sellers.
Blog
Programmatic Buying with Household-Level Targeting Comes to Cable