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Guiding buyers: Through audience addressability…and beyond
Discover how media buyers can adapt to audience addressability changes via new & existing ways to reach audiences efficiently and effectively.
395 results found
Blog
Discover how media buyers can adapt to audience addressability changes via new & existing ways to reach audiences efficiently and effectively.
Press
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it is partnering with Polk Automotive Solutions from S&P Global Mobility, to provide advertisers with access to robust insights including auto purchase intent and loyalty detail to enable more precise targeting and measurement across CTV and OTT.
Blog
Discover how Samsung Ads capitalize on the power of programmatic through the GroupM Premium Marketplace, powered by Magnite.
Blog
Magnite’s Chief Revenue Officer, Sean Buckley, sat down with industry experts from Fox, Disney, and Warner Bros. Discovery to discuss how the modern TV ecosystem can collaborate to create a more streamlined path forward.
Blog
Demand Server streamlines publishers’ integration with Prebid Server with the control, insights and optimization tools to grow ad revenue.
Blog
Magnite sat down with industry experts from The Trade Desk, WeTV iflix and iQIYI to discuss the future of the AVOD model.
Blog
We sat down with Luke Smith, head of programmatic sales & audiences at Seven West Media, to get his thoughts on advertising this holiday season.
Press
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected as one of the inaugural CTV platforms to support The Kroger Co.’s (NYSE: KR) retail media advertising business, Kroger Precision Marketing (KPM).
Blog
Discover how using first party, seller-defined strategies prepares publishers for SPO that focuses on optimization and strategic partnerships.
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The flexible feature puts spend tracking powers at publishers’ fingertips with an intuitive UI.