Here’s how buyers can navigate the realm of OLV inventory, particularly in the wake of the IAB’s amended Video Ad Format Guidelines.

Find out how buyers can translate election buzz into political advertising success from Magnite, Spectrum Reach, and Powers Interactive.

Magniteが発表した2023年のレポート「広告付きストリーミングサービスの拡大」では、国内のストリーミングサービスのテレビ視聴が、格段に普及しているという実態をご紹介しています。

Magniteは媒体社様のOTTおよびCTVにおける広告のマネタイズを加速するため、米国で動画広告配信プラットフォーム業界をリードするSpringServeの買収に成功したことをご報告いたします。

Magnite (Nasdaq: MGNI), the world’s largest independent omni-channel sell side advertising company, has been chosen by Foxtel Media to enable programmatic advertising on BINGE’s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms.

Advertisers Can Now Programmatically Reach TV Viewers Who Are Actively Shopping with Their Second Screen Redwood City, CA – May 22, 2024 – Shopsense AI announced today that it is partnering with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to launch programmatic advertising across its retail media platform. TV shows, movies, sports, and […]

L’Oreal Singapore worked with Magnite to launch an OTT campaign to generate greater brand awareness for their range of Extraordinary Oil Hair products.

Magnite worked with one of the largest mobile telecoms operator to launch programmatic OTT ads during Ramadan. 

Auckland – January 29, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, is working with Sky New Zealand to power programmatic advertising on Sky’s premium live and on-demand sports streaming platform, Sky Sport Now. Following the recent launch of digital advertising on Sky Sport Now, buyers will have programmatic access to the […]

Generative AI and tools such as ChatGPT and DALL-E are just the latest example of how Artificial Intelligence (AI) is automating once manual processes. In digital media for instance, AI has been applied to a range of media buying and selling workflows to enable cost savings, efficiencies as well as more intelligent audience and creative […]