TransUnion (NYSE: TRU) and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, are expanding their TruAudience® Data Marketplace partnership beyond connected TV (CTV)

Magnite and DISH Media today reported a year-over-year increase in programmatic spend on SLING TV via the Magnite platform in 2020.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected to extend programmatic automation to DIRECTV’s traditional television inventory.

Democratic campaigns, agencies, and causes can utilize TargetSmart data at scale across premium content  WASHINGTON DC – August 15, 2024 – TargetSmart, the leading provider of political data for Democratic campaigns and advocacy organizations, announced an exclusive partnership with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company. This collaboration, supported by Magnite’s integration with […]

Expands scope to include LATAM inventory, podcasts, and live sports in streaming NEW YORK — October 23, 2024 — Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Disney have announced a two-year deal extension. As the relationship grows into its sixth year, Magnite continues to be Disney’s preferred supply-side technology partner. Disney leverages […]

Major OEM to leverage Magnite’s Streaming SSP and SpringServe ad server to power programmatic execution of new ad formats New York – December 10, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions, a leader in connected TV (CTV) and cross-screen advertising, announced a renewal of their global relationship, […]

Read more about the Czech Ad ID and how Czech Publisher Exchange are leading the way for ad targeting standards in the Czech online market

Research identifies the shift in peoples’ viewing habits across France, and identifies CTV to be imperative for advertiser’s media buying strategies.

Our CTV in Italy research showed our respondents demonstrated an openness to advertising in this newer media environment.

Our CTV in UK research surveyed over two thousand people, to identify the shift in peoples’ viewing habits across the region.